Whether you have 10 million followers, or just 2 people in your email list… you have an audience. They can be sold to or grown significantly.
However, if you sell a mediocre product to this audience, even just once, you screw the perception of your audience on the quality of your future products.
Products can include literally anything, this is where you have total creative freedom.
Such as selling one on one coaching or a terrible subscription.
